In business, we all want to work with the “perfect” client. Whether it’s for selling a product or specifically, a service, we want to be and deal with the best of the best.
As you know, I’ve been a photographer in business for awhile now, and in this time I have researched many different ways to reach potential clients and provide excellent service to them. In this time of research, I’ve found that I wanted a better relationship with the people that I service and want to be able to choose my ideal client.
What do you mean by choosing an ideal client? To sum it up, choosing the individual or business that you want to provide products or services to that are perfectly matched to your mission, goals and value offered in your business.
Why do I want to choose my ideal client as opposed to working with anyone? The purpose of choosing your ideal client is to help to increase the value, profitability, creativity and fulfillment in your chosen area of expertise. You essentially want to be able to work with your ideal client to have a better connection and long lasting relationship and to help produce productivity, referrals and confidence in what you provide.
In thinking about choosing your ideal client, you want to create a checklist, but before you do, you’ll need to list the characteristics that you DON’T WANT in a client and the characteristics that you DO WANT.
When creating your lists, make sure to think of the characteristics and behaviors that you don’t want your ideal client to possess and start from there. Are they close minded? Are they non-communicative? Are they demanding? Are they negative? You get where I’m going with this line of questioning right?
Now what about the clients you do want? Are they outgoing? Are they value centered as opposed to price centered? Are they confident? Are they reliable? Are they positive? In creating these lists, we can prune our clients lists or start to create an ideal client list, which will move us further into marketing to our ideal client.
Have you thought about having the perfect client or customer?
Why or why not?